Siobhan holds a master’s degree in clinical psychology and has worked as a psychometrist and adjunct faculty member in psychology. Growing up with little to no financial literacy, she often struggled with managing her money. Turning to research in behavioural psychology and economics, she developed Safe, an AI-powered app designed to help Canadians build confidence and clarity around their finances, without the outdated constraints of restrictive budgeting. Her mission is to reduce the mental load around money and create peace in the household. Siobhan lives in Hamilton with her husband and five children.
Articles
