Women And Money In 2024

“You've come a long way, Baby!" was the ad slogan for Virginia Slims, the Philip Morris' cigarette brand marketed exclusively for women. The campaign cleverly exploited the 1960s civil rights movement. (Congratulations ladies, you're liberated. Now go buy some smokes.) Financial independence may not have been what Philip Morris had in mind, but during the past six decades, women have indeed come a long way. Canadian women will control $4 trillion in assets by 2028, nearly double the...