Introducing: Bullshift

This article introduces John De Goey’s forthcoming book “Bullshift: Optimism Bias in the Financial Advice Business”, which is due to be released in 2022. We need to get this out of the way immediately: the title of the book is intentionally cheeky. Let’s face it, the added ‘f’ simply gets the people browsing in bookstores to do a double take. I also figured that since Harry Frankfort had already written a book called On Bullshit, I’d need a...