Financial Planning: Why Are So Many Canadians Not Following Through?

The traditional study of economics states that people are incredibly rational. When we make a decision, we collect all necessary data, weigh all the pros and cons, run a few calculations if necessary and soundly, unemotionally, decide on the best course of action; think Spock from Star Trek. Yet, the growing field of behavioural economics is discovering that the robotic, rational side of our selves and our decision-making process can be deeply flawed. Or, that we’re simply human;...