The Secret Sauce Of Investing

As an investment coach, I teach and educate people on the mechanics of analyzing and evaluating investments. I have found that over the years, I have been also spending more time coaching people on the emotional and behavioural side of investing. I believe that the greatest impediment to making better investment decisions is not a lack of financial information or education; It is the grey matter between our ears and more specifically, how we react, perceive actions, events, and information...